I’m a digital marketing strategist working at the intersection of technical SEO, martech attribution, and AI governance. My background runs through Ruby on Rails development, agency and enterprise SEO, and director-level healthcare marketing — which is a roundabout way of saying I think like an engineer and speak like a human.

This site is the permanent home for my writing. Posts here often started as LinkedIn posts or technical deep-dives, and some go on to run on dev.to, DZone, or Hackernoon — but this is the canonical version.

Elsewhere: